Patient Engagement Insights

How pharma and healthcare brands build patient-centric campaigns, Ramadan health communication, and awareness initiatives across the MEA region.

Patient Engagement
Success Story: “Is It Broken?” – A 360° TTL Obesity Awareness Campaign in Qatar
In partnership with Novo Nordisk, Stellar Consulting MEA designed and delivered “Is It Broken?”, a 360° TTL campaign in Doha, Qatar combining strategic consulting, creative storytelling, omnichannel media, and immersive on-ground activations to reframe obesity as a medical condition.
March 30, 2026 · 5 min read
Patient Engagement
Tailoring Content for Ramadan: Creating Meaningful Patient Engagement
Ramadan isn't just another season on the marketing calendar; it's a meaningful time that changes how people live, think, and make decisions day to day....
December 7, 2025 · 5 min read
Patient Engagement
The Rise of Patient-Centric Healthcare Marketing
As the healthcare industry evolves, marketing strategies must adapt to focus on engaging and empowering patients. Patient-centric healthcare marketing...
July 10, 2025 · 3 min read
Patient Engagement
The Power of Storytelling in Pharma Marketing: Engaging Customers with Your Brand
Storytelling is one of the most powerful ways to connect with people. Unlike facts and numbers, stories stay in our minds and touch our emotions, helping...
May 28, 2025 · 2 min read
Patient Engagement
Integrating Ramadan‑Related Behavioral Modifications into Health Technology Assessment Frameworks in Muslim‑Majority Countries
Health Technology Assessment (HTA) is an evidence-based framework for evaluating clinical effectiveness, cost-effectiveness, and overall impact of health...
December 3, 2024 · 4 min read
Patient Engagement
🌙 How Healthcare Brands Can Build Meaningful Digital Presence During Ramadan
The holy month of Ramadan is truly unique, more than just a season; it is a cultural and emotional experience that reshapes daily routines, priorities, and...
October 21, 2024 · 4 min read

Patient Engagement Insights — Stellar Consulting